September 21, 2011

Thanks to a large online following and success on YouTube, oral care brand Orabrush now has gained distribution at 3,500 Walmart stores throughout the country.

September 15, 2011

Kmart is launching a scholarship fund as part of its recognition of National Hispanic Heritage Month.

September 15, 2011

Wal-Mart Stores marked a major investment in social media and marketing with the announcement Wednesday that its technology unit @WalmartLabs has acquired mobile and social advertising firm OneRiot.

September 15, 2011

Sam's Club officially has launched three private-label brands that first were announced at the company's annual stakeholders meeting in May.

September 9, 2011

Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.

September 9, 2011

With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

September 9, 2011

There are plenty of retail banners out there that are successfully connecting and interacting with their best customers while they field a robust multichannel offering. But how many are fielding a multifaceted multichannel offering? Whatever retailers you've placed on that list, Walgreens has got to be the one banner at the tippy-top.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

September 7, 2011

Upsher-Smith Labs, maker of the AmLactin family of moisturizers, has announced the launch of the AmLactin Facebook page.

September 6, 2011

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

August 31, 2011

Safeway announced that, through a new Facebook contest, it will donate $20,000 to "America's Most Natural City" to help maintain its park facilities.

August 24, 2011

Sears announced that it is inviting Facebook users to support America's military members by voting for the Sears Rebuilding Together affiliate program, which they believe is the most deserving.

August 22, 2011

Within hours of the time Drug Store News first reported the tragic loss of ECRM founder and CEO Charlie Bowlus, the story already had become the most-commented-upon news item on DrugStoreNews.com since we launched the site in 1998. As this edition of the Weekly Drug Fix hits readers’ inboxes, more than 50 Drug Store News readers already had shared their memories of Charlie’s life and career — and how his friendship improved their own lives and careers — in posts on DrugStoreNews.com and on our Facebook page, as well as in direct letters to the editor. More than 100 others had shared their thoughts in a special online memorial bulletin board on the ECRM Marketgate website, ECRM.marketgate.com/marketgate/Charlie.aspx. In total, it’s enough for an entire issue of Drug Store News. And you better believe, it would be one BIG issue.

August 19, 2011

“[Charlie] never wanted the spotlight,” long-time friend and colleague Al Kraus noted in an online post, recalling a conversation with Charlie Bowlus over a drink one night in 1994, at the end of the very first ECRM show.

August 19, 2011

Udi's Gluten Free Foods has launched a new website that features an informative gluten-free toolkit, enhanced "recipe" section and Facebook integration.

August 19, 2011

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 17, 2011

Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

August 10, 2011

Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

August 8, 2011

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 4, 2011

Reckitt Benckiser on Wednesday announced that its Durex brand has partnered with Playboy model Bridget Marquardt on a new contest hosted on the brand's Facebook page.

August 3, 2011

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

August 2, 2011

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

August 2, 2011

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

July 27, 2011

Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.