November 22, 2011

The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

November 22, 2011

Battery brand Duracell has launched a new program that is designed to help make the holidays a little less stressful for parents and provide a host of cool resources to help them more easily navigate the season.

November 21, 2011

This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.

November 17, 2011

Up to 152 million people plan to shop Black Friday weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch.

November 16, 2011

Extra has boosted its lineup of Dessert Delights chewing gum with a new addition that was selected by Facebook fans.

November 15, 2011

Procter & Gamble's Prilosec OTC and comedian Larry the Cable Guy are teaming up this season on a Facebook-driven contest in search of "parking lot pros who know 'a better way to tailgate,'" beginning Tuesday.

November 11, 2011

Eastman Kodak on Friday announced the renewal of its agreement with Ohio-based Discount Drug Mart to be the drug chain’s exclusive supplier of photo finishing technology, products and services.

November 10, 2011

Walmart on Thursday officially released its Black Friday circular on its website and Facebook page to help families save money this holiday season, and will host shopping events as early as 10 p.m. on Thanksgiving Day.

November 9, 2011

Procter & Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and "Modern Family" star Eric Stonestreet to launch its “Feast for All” campaign, the company announced Tuesday.

November 7, 2011

A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

November 7, 2011

Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

November 4, 2011

South of France Natural Body Care is launching a social media campaign anchored by its new blog, TheSoapDishMagazine.com, which went live Friday.

November 3, 2011

As part of its broad support for patients with diabetes, and in recognition of American Diabetes Month, CVS Caremark announced on Thursday that it will be hosting live Facebook chats to answer patients' questions about diabetes and chronic condition management.

October 25, 2011

Help Remedies, a New York-based creator of "minimalist" over-the-counter medicine, on Tuesday announced national distribution for its line of single-ingredient nonprescription remedies through Walgreens.

October 25, 2011

L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

October 24, 2011

Sunbelt Granola has launched a Facebook campaign to support the National Breast Cancer Foundation.

October 18, 2011

Unilever’s Dove brand is launching a nationwide effort to help girls build self-esteem by holding its second annual Dove Self-Esteem Weekend on Oct. 21 to 23, which brings together Girl Scouts of the USA, Girls Inc. and Boys & Girls Clubs of America, and encourages women to spend an hour on a self-esteem building activity.

October 17, 2011

CVS/pharmacy announced on Monday that social network connectivity is now available at all CVS/pharmacy photo centers with Kodak picture kiosks.

October 14, 2011

Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

October 13, 2011

Eastman Kodak Co. announced that its Kodak Picture Kiosk software will now allow consumers to use images from Facebook to create photo products.

October 11, 2011

Kimberly-Clark is making toilet paper covers fashionable with new Cottonelle toilet paper roll covers.

October 10, 2011

Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

September 29, 2011

CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.