April 9, 2012

Celebrating the recent debut of its Senior Plus line, Iams is launching a contest on Facebook called "Play Young, Stay Young," which encourages pet parents to celebrate their pets that are ages 11 years and older.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

March 20, 2012

Walgreens on Tuesday partnered with the online platform Sharecare on the launch of a new "Answers" application, which provides access to a comprehensive and searchable drug, supplement and wellness database on Facebook.

March 16, 2012

As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

March 12, 2012

Fancy Feast is giving some lucky cats the first taste of its new Yellowfin Tuna & Shrimp Recipe with Wild Rice in Gravy months before it hits the shelf.

March 6, 2012

Cheez-It is tapping consumers to vote for their favorite Cheez-It cracker flavor.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 28, 2012

Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

February 16, 2012

A provider of rich media mobile and social merchandising found that less than one-third of the top 100 Internet retailers tout websites that are optimal for tablet commerce.

February 9, 2012

Recognizing that cardiovascular disease affects about 80 million people in the United States and is the No. 1 killer of Americans, CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

February 8, 2012

One drug store chain is aiming love's arrow at its Facebook users via a Valentine's Day campaign.

January 30, 2012

A Procter & Gamble dog food brand is hosting a Facebook contest that seeks to find one dozen dogs to be featured in an exclusive 2013 calendar.

January 30, 2012

Rite Aid is stocking up on items related to Valentine's Day to help customers celebrate the holiday, the retail pharmacy chain said Monday.

January 27, 2012

ProPhase Labs on Thursday named the October, November and December winners of its "Share Your Cause Not Your Cold" campaign.

January 26, 2012

Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

January 25, 2012

In an effort to support its Children’s Safe Drinking Water program, Procter & Gamble is enlisting Facebook users to participate in the program's global efforts.

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 10, 2012

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

January 9, 2012

Kodak has debuted its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

December 6, 2011

Kodak is promoting its Facebook application and Kodak picture kiosks by offering consumers the opportunity to share life's special moments by turning their Facebook photos into high-quality printed keepsakes, the company said.

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.