May 22, 2012

Albertsons LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 16, 2012

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

May 3, 2012

Smartphones and tablets are assisting "extreme" shoppers, according to new research conducted by GfK.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

May 2, 2012

Albertsons LLC has announced that it is celebrating “Timeless Women We Love” in its first-ever Pinterest social media campaign.

May 1, 2012

Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

April 30, 2012

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

April 25, 2012

Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

April 23, 2012

Giant Eagle celebrated Earth Day this past weekend by giving away reusable bags to its Facebook fans free of charge.

April 23, 2012

Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother's Day through a new Facebook campaign.

April 23, 2012

Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

April 18, 2012

Aveeno has announced the launch of the Be An Active Natural fund to award individuals and organizations that are creating positive change in their communities.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 13, 2012

With the help of YouTube and Facebook, several beauty and personal care companies are proving that Internet marketing can indeed be quite successful.

April 9, 2012

Celebrating the recent debut of its Senior Plus line, Iams is launching a contest on Facebook called "Play Young, Stay Young," which encourages pet parents to celebrate their pets that are ages 11 years and older.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.