June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 12, 2012

Henkel’s Tone brand is promoting the introduction of its Tone Fruit Peel body wash by partnering with country singer Kellie Pickler.

June 4, 2012

In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

June 4, 2012

Playtex has extended its partnership with the Women's Sports Foundation.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 24, 2012

Capri Sun has introduced a bigger, redesigned version of its original foil pouch.

May 22, 2012

Albertsons LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 16, 2012

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

May 3, 2012

Smartphones and tablets are assisting "extreme" shoppers, according to new research conducted by GfK.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

May 2, 2012

Albertsons LLC has announced that it is celebrating “Timeless Women We Love” in its first-ever Pinterest social media campaign.

May 1, 2012

Nestle Pure Life has launched its 2012 Nestle Pure Life Hydration Movement, an extension of the brand's pledge program where more than 99,000 families have made a commitment to swap one sugared beverage a day for water for a year.

April 30, 2012

Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

April 25, 2012

Schick Intuition is seeking to make women's lives easier through a new program launched via the brand's Facebook page.

April 23, 2012

Giant Eagle celebrated Earth Day this past weekend by giving away reusable bags to its Facebook fans free of charge.

April 23, 2012

Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother's Day through a new Facebook campaign.

April 23, 2012

Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand's Keratin Infusion line.

April 18, 2012

Aveeno has announced the launch of the Be An Active Natural fund to award individuals and organizations that are creating positive change in their communities.