August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

August 15, 2012

A company that develops cloud-based pharmacy automation and communications products has released a way for patients to refill their prescriptions on Facebook.

August 10, 2012

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 9, 2012

Schick Quattro for Women, an Energizer Personal Care brand, has launched its second-season sponsorship of Alloy Entertainment's Web series "Dating Rules From My Future Self."

August 1, 2012

Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.

August 1, 2012

According to a survey commissioned by MyLife, 40% of consumers are so hooked to their social media outlets that they’d rather undertake unpleasant or even painful activities before they’d give up tweeting or updating their Facebook status.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 30, 2012

La Roche-Posay has developed the new Redermic [C], an anti-wrinkle firming moisturizer that was inspired by the growing popularity of injectable filler technology.

July 20, 2012

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 16, 2012

Retail-based clinic operator RediClinic is gearing up for the back-to-school season by offering $10 off a school physical for those who “like” RediClinic on Facebook.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 9, 2012

Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

July 9, 2012

Revlon announced on Monday the launch of the Revlon Expression Experiment, a digital engagement platform designed to spark a social movement of makeup experimentation.

July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

July 5, 2012

Anchor Bay Entertainment has introduced its first-ever collection of fan favorite "Wow! Wow! Wubbzy!" episodes on DVD.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 12, 2012

Henkel’s Tone brand is promoting the introduction of its Tone Fruit Peel body wash by partnering with country singer Kellie Pickler.

June 4, 2012

In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.

June 4, 2012

Playtex has extended its partnership with the Women's Sports Foundation.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 24, 2012

Capri Sun has introduced a bigger, redesigned version of its original foil pouch.

May 22, 2012

Albertsons LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.

May 21, 2012

Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.