October 23, 2012

RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

October 23, 2012

So who's more influential: the Facebook mom, or the mom chatting up other moms at the school drop-off?

October 19, 2012

Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest— a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

October 15, 2012

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

October 9, 2012

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

October 9, 2012

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

October 1, 2012

The American Diabetes Association announced on Monday that this November's American Diabetes Month is sponsored by the CVS/pharmacy ExtraCare Advantage for Diabetes savings program, a free offering that provides exclusive savings, prescription management services, recipes and pharmacist tips developed exclusively for those living with the disease, as well as their caregivers.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

September 18, 2012

Social media was the biggest topic of discussion as regional retail pharmacy executives from around the country gathered last month for the Southern Drug Stores Association's annual meeting.

September 14, 2012

Walmart announced its Top 20 Toy List for the upcoming holidays and said the items now are available at Walmart stores in time for the retailer's layaway program.

September 6, 2012

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

September 6, 2012

Walgreens on Thursday announced that customers can begin online enrollment into its new customer loyalty program, Balance Rewards.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

August 15, 2012

A company that develops cloud-based pharmacy automation and communications products has released a way for patients to refill their prescriptions on Facebook.

August 10, 2012

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 9, 2012

Schick Quattro for Women, an Energizer Personal Care brand, has launched its second-season sponsorship of Alloy Entertainment's Web series "Dating Rules From My Future Self."

August 1, 2012

Beiersdorf’s Nivea brand has announced the launch of its first-ever Nivea "Kiss of Style" design contest, which will give one winner the opportunity to design a limited-edition cap for Nivea Lip Care that will be sold in stores.

August 1, 2012

According to a survey commissioned by MyLife, 40% of consumers are so hooked to their social media outlets that they’d rather undertake unpleasant or even painful activities before they’d give up tweeting or updating their Facebook status.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 30, 2012

La Roche-Posay has developed the new Redermic [C], an anti-wrinkle firming moisturizer that was inspired by the growing popularity of injectable filler technology.

July 20, 2012

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 16, 2012

Retail-based clinic operator RediClinic is gearing up for the back-to-school season by offering $10 off a school physical for those who “like” RediClinic on Facebook.

July 11, 2012

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

July 9, 2012

Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.