January 17, 2013

Friends and family recommendations and the availability of samples may still be the leading purchase influencers for women looking to buy anti-aging facial skin care products.

January 15, 2013

L'Oreal Paris has officially unveiled a new franchise five years in the making — Advanced Haircare.

January 11, 2013

Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

December 27, 2012

The National Institute on Drug Abuse last week released the 2012 Monitoring the Future survey, finding that 5.6% of high school seniors, 3% of eighth graders and 4.7% of tenth graders abused over-the-counter cough and cold medicines containing dextromethorphan, bringing the overall average to under 5%.

December 17, 2012

Remington, a division of Spectrum Brands, launched a celebration of its 75th anniversary with product discounts and a special Facebook giveaway on Dec. 19.

December 10, 2012

With the holiday season now underway, Walmart has started announcing the winners of its second annual "12 Days of Giving" campaign.

December 7, 2012

Fans were never given the chance to choose specific color combinations for mass-produced packages — until now.

December 6, 2012

Sartori Cheese has started a special promotion on Facebook in anticipation of the holiday season, the company said Thursday.

November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

November 26, 2012

Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

November 19, 2012

Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade brand hosiery products — produced by Doris Hosiery Mills.

November 13, 2012

Quest Nutrition on Tuesday launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.

November 5, 2012

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI.

November 5, 2012

Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing 
photo processing. 


November 1, 2012

CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

October 29, 2012

Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.

October 23, 2012

RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

October 23, 2012

So who's more influential: the Facebook mom, or the mom chatting up other moms at the school drop-off?

October 19, 2012

Beiersdorf's Nivea is gearing up for New Year's Eve with the Kiss of the Year Contest— a contest via Facebook where fans can share their love story for an opportunity to experience that memorable New Year's Eve kiss in front of millions on the Nivea Kiss Stage in the heart of Times Square.

October 15, 2012

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

October 9, 2012

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

October 9, 2012

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

October 1, 2012

The American Diabetes Association announced on Monday that this November's American Diabetes Month is sponsored by the CVS/pharmacy ExtraCare Advantage for Diabetes savings program, a free offering that provides exclusive savings, prescription management services, recipes and pharmacist tips developed exclusively for those living with the disease, as well as their caregivers.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.