August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

August 2, 2013

Hair care brand Alberto VO5 has declared August "National Anti-Frizz Month."

July 31, 2013

Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

July 18, 2013

Following the cacophony of tweets from Bostonians regarding a Rolling Stone cover featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev, Walgreens, Rite Aid and Kmart joined CVS/pharmacy and announced that they would not stock the magazine altogether.

July 17, 2013

Rolling Stone magazine has sparked an uproar with its current issue, which features a cover story on Boston Marathon bombing suspect Dzhokhar Tsarnaev. Many are criticizing the publication for glamorizing a “terrorist” and the backlash is even evident at the retail level, as CVS/pharmacy has said it will not stock the issue of the magazine.

July 17, 2013

Skin care and sun lotion enthusiasts are more inclined to engage in online and mobile activities, and they are more influenced in their beauty purchases by online ads compared with the average consumer, according to new research by Interactive Advertising Bureau.

June 13, 2013

Henkel’s Tone Body Wash is promoting its new Tone Ocean Therapy Body Wash by partnering with pop duo Karmin for the Tone Turn it Up! series this summer.

June 10, 2013

Electronic cigarette brand Njoy has raised $75 million in funding, the company said Monday.

June 7, 2013

Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

June 5, 2013

Vidal Sassoon Pro Series is celebrating the 50th anniversary of the iconic bob hairstyle; the brand has launched the “Show Your Genius” Facebook contest.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

June 4, 2013

Johnson & Johnson division McNeil Consumer Healthcare has launched a new marketing campaign around the allergy medication Zyrtec, according to published reports.

May 31, 2013

Clear Eyes announced that award-winning actress and singer Vanessa Williams is joining the brand as its new spokeswoman.

May 30, 2013

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

May 21, 2013

Banana Boat sunscreen manufacturer Energizer Personal Care has teamed up with Great Wolf Lodge Waterpark Resorts and “Dancing with the Stars: All Stars” champion Melissa Rycroft to launch the Unconditional Fun Sweepstakes.

May 10, 2013

Target is beta testing a new app that allows users to save on items and share deals on Facebook.

May 8, 2013

Twizzlers Candy, a Hershey Company brand, is teaming up with Warner Bros. for the expected summer blockbuster "Man of Steel" to release specially marked packages of Twizzlers and launch a fan contest on Facebook for the Ultimate Man of Steel Getaway.

May 6, 2013

In recognition of "Melanoma Monday," L'Oréal Paris has released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance.

April 30, 2013

Hair styling brand L.A. Looks, which is owned by Newhall Labs, has kicked off a model search on Facebook.

April 23, 2013

Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

April 15, 2013

Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

April 1, 2013

E.p.t, creator of the original home pregnancy test, has partnered with the American Fertility Association to support the vast community of those who are actively trying to conceive during National Infertility Awareness Month this April.