December 20, 2010

Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

December 17, 2010

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

December 16, 2010

"The Billboard Family," a family of four that has attracted national media attention for donning sponsored T-shirts, wearing them all around the St. Louis area and then plastering that day’s photos all over such social media sites as Facebook, Flickr and YouTube, has gained an exclusive sponsor for the baby Billboard that’s on the way.

December 14, 2010

CVS/pharmacy has launched its new CVS Express Photo app, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.

December 14, 2010

Kodak's latest social network innovation has arrived.

December 14, 2010

Pampers has launched a new baby shower and registry guide on PampersVillage.com for expectant moms and dads.

December 10, 2010

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

December 7, 2010

NEW YORK — The power of a professionally driven social networking and information platform is now within reach of pharmacists and pharmacy students. And students are taking a lead role in its development and growth.


The new network is called Pharmacist Society. It was conceived and developed as a Web-based networking, information and practice tool by pharmacist Ted Search, president of Skipta — a provider of networking technology for health professionals — and by pharmacy students and educators.


December 6, 2010

DSE Healthcare Solutions on Sunday evening announced the launch of Safari Towels, a new product extending from its Anti Monkey Butt Powder brand, to its Facebook fan base of almost 39,000.

December 1, 2010

A soft drink is wrapping up the year-long celebration of its flavorful history.

November 15, 2010

A social media go-to-market strategy is fast becoming a must-have for companies these days, especially...

November 14, 2010

The Bling is coming to Brookshire’s. Brookshire Grocery, a chain of more than 150 supermarkets...

November 9, 2010

Kodak was the recipient of two awards for its Playsport video camera and Pulse digital...

November 1, 2010

A recent study of diabetes information shared on Facebook raised questions about the accuracy of...

October 31, 2010

The Natural Products Association on Monday announced its first step into the social media space...

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

October 24, 2010

Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook...

October 20, 2010

Regional supermarket chain Fresh & Easy said its promotion of reusable canvas bags has been...

October 18, 2010

Target shoppers now can enjoy social network connectivity at in-store Kodak picture kiosks....

October 13, 2010

AstraZeneca is launching a new campaign focused on depression, the Anglo-Swedish drug maker said Thursday....

September 26, 2010

Social networking has achieved such ubiquity that those without accounts on Facebook or LinkedIn soon...

September 20, 2010

Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook...

September 12, 2010

Rite Aid has been beefing up its virtual presence lately, having ventured into such social...

September 8, 2010

One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday...