April 13, 2011

Dr. Fresh, the maker of the FireFly light-up timer toothbrush, has kicked off a Facebook fundraising initiative to raise awareness and funds for the cleft lip and palate charity Smile Train.

April 13, 2011

ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin's site at StriVectin.com.

April 11, 2011

Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

April 6, 2011

Generex Biotechnology has revamped its corporate website to underscore the company's focus on the development and approval of its diabetes and immunotherapeutic vaccine products pipeline.

April 1, 2011

Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website home page to celebrate April Fools' Day.

March 30, 2011

A specialty infusion pharmacy has joined the social media realm.

March 7, 2011

As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

March 4, 2011

DOYLESTOWN, Pa. — ProPhase Labs last month created a Facebook personality quiz to benefit the American Heart Association. For each Facebook fan who takes the “What’s Your Cold-Eeze Flavor?” personality quiz, ProPhase will donate $1 to the AHA, up to a total of $2,500.

February 28, 2011

Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

February 25, 2011

Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

February 25, 2011

After complaints about Frito-Lay's noisy biodegradable bags for its SunChips brand were made loud and clear by consumers, the bags now deliver the same eco-friendly message on a quieter scale.

February 24, 2011

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

February 23, 2011

Honey Naturals last week started offering parents a free bottle of Zarbee’s children’s cough syrup in exchange for a Facebook photo of them discarding a competitive brand of cough syrup.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

February 17, 2011

Greek yogurt brand Chobani has launched its Real Love Stories multifaceted campaign.

February 17, 2011

It seems that Facebook users love Oreo.

February 16, 2011

A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.

February 3, 2011

Bayer HealthCare on Wednesday launched the Said/Heard Mishaps contest on its Alka-Seltzer Facebook page. The contest gives entrants the opportunity to trade those miscommunication experiences that may have caused some gastrointestinal distress for a chance to win $5,000.

January 25, 2011

The self-proclaimed “Billboard Family” welcomed its newest member, daughter Alex, in what may be the first sponsored birth, brought to you by Benson’s Bottom Paint, a diaper rash lotion, according to a recent report posted on Stltoday.com.

January 19, 2011

Food Should Taste Good has launched the Touchdown Dance-Off contest, giving fans a chance to win $10,000.

January 12, 2011

Cape Cod is hoping to score a touchdown with its integrated campaign that encourages consumers to make Cape Cod potato chips their go-to snack.

January 12, 2011

MET-Rx and the Starz premium entertainment network have teamed up for the MET-Rx Warrior Workout Video Contest, the companies announced Tuesday. The campaign calls for consumers to create a one-minute video that portrays their “inner warrior” for a chance to win a walk-on role on a Starz Originals series.

January 10, 2011

CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.

January 6, 2011

Redbox, with the help of Orville Redenbacher's gourmet popping corn, is encouraging Facebook fans to go head-to-head with film critic Richard Roeper to predict this season's movie award winners.