June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 10, 2011

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

June 6, 2011

Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.

June 3, 2011

An organic yogurt brand has launched a website and Facebook fan page.

May 31, 2011

INGfertility on Tuesday announced its Pre-Seed "fertility-friendly" personal lubricant will be available in all Walgreens pharmacies as of Wednesday, following Facebook demand for increased distribution.

May 23, 2011

Kraft Foods on Friday presented a team of professional opera singers who performed impromptu operatic renditions of irritations submitted by audience members via Facebook and Twitter.

May 23, 2011

The Jean Coutu Group has announced that it now is offering a photo boutique on its iPhone application, which enables users to have photos printed through a smartphone.

May 20, 2011

More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.

May 19, 2011

Weis Markets on Thursday announced a revamped home page that features a section of the grocer’s social media updates. The idea to make the change was borne out of Facebook polls and online customer feedback.

May 18, 2011

Valeant Pharmaceuticals has announced the launch of the "Change Your Skin, Change Your Life" campaign, in which its Kinerase brand will make three charitable donations in 2011.

May 17, 2011

Pharmaca Integrative Pharmacy on Tuesday announced a new partnership with Own bio-activating skin care and GoodGuide.

May 17, 2011

Starburst has tapped "Glee" star Mark Salling to launch the Starburst Contradictions Project, which encourages consumers to embrace differences that make us unique.

May 11, 2011

Banana Boat has teamed up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives through a new Facebook promotion.

May 6, 2011

Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

May 6, 2011

Johnson's has kicked off "Treasuring Everyday Joy," an integrated campaign that will benefit the March of Dimes, the company said.

May 4, 2011

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 4, 2011

Duane Reade is inviting comedic talents to supply humorous or witty captions for a Duane Reade cartoon as part of the retailer's Facebook "Caption Contest" that kicks off this week.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.

April 28, 2011

Frito-Lay fans really "like" the brand.

April 25, 2011

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.


April 25, 2011

Snickers really wants consumers to "love" its latest confection.

April 22, 2011

Coconut water brand One Natural Experience is continuing its partnership with Healthy Child Healthy World, a leading environmental health nonprofit dedicated to preventing childhood exposure to harmful chemicals that exist in everyday life.

April 20, 2011

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.