February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 14, 2014

Overall online shopping rose 8% during the week before Valentine's Day compared with the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), as well as department stores (34%) compared with the previous year.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

February 7, 2014

CVS Caremark made big news — BIG news — when it announced on Feb. 5 that it would pull tobacco products from all of its pharmacy locations.

This is an extremely important step for the company as it sends the strong message that it is truly dedicated to helping people on their path to better health. Stripping away the roughly $2 billion in revenues garnered from the tobacco shopper likely wasn’t an easy decision but it makes sense — a lot of sense — for CVS. It clearly demonstrates to its shoppers, health systems and PBM clients that it is placing patients’ health front and center.

January 23, 2014

Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

January 17, 2014

Supplement manufacturer SuperNutrition on Friday announced the beginning of its new contest via its Facebook page.

January 6, 2014

Nail care brand Nicole by OPI and Dove Dark Chocolate are ringing in the New Year with the launch of the "Discover Your Dark Side in the New Year Sweepstakes."

January 2, 2014

The Food and Drug Administration is cracking down on companies claiming their products can speed recovery from concussions, according to a consumer update posted Wednesday.

December 26, 2013

Publix Super Markets has donated $25,000 to a local hunger-relief organization, the Florida-based supermarket chain said.

December 19, 2013

Balance Bar on Thursday asked Americans to join them in taking the Balance Bar Pledge, an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness.

December 16, 2013

Duane Reade at midnight on Friday launched their “Show Us Your Party Legs” holiday photo contest on Facebook.

December 3, 2013

Cyber Monday online sales were 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

November 22, 2013

Schnuck Markets is offering to store perishable foods for people who have lost power due to the large storm outbreak that hit the Midwest over the weekend, the supermarket chain said in announcements on its Facebook page.

November 22, 2013

Walmart is providing a number of special holiday deals to online and mobile shoppers as part of an early Cyber Monday promotion that begins Saturday, Nov. 30. In addition, Walmart's mobile app customers, Facebook fans and email subscribers will be among the first to receive invitations to an early shopping event on Sunday, Dec. 1, featuring up to 20 of the best Cyber Monday items, before they are widely available.

November 13, 2013

As part of an initiative started in time for American Diabetes Month, H-E-B is helping customers make carb-aware food choices by labeling food with 0 g to 15 g of carbohydrates per serving with their new Carb Aware Nutritional Icon, according to a Nov. 6 Facebook post on the Texas grocer's site.

November 7, 2013

From Sears Holdings' perspective, opening Kmart stores on the morning of Thanksgiving gives customers a convenient way to shop for holiday gifts. But many customers see things differently, and the retail giant is taking some flak for the decision.

October 30, 2013

The makers of Sudafed will allow sinus sufferers to join forces for a contest that will take place on the brand's Facebook page, thanks to a new app.

October 16, 2013

What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.

October 15, 2013

In an effort to raise awareness of its Duane Reade brand hosiery products, the pharmacy retailer has kicked off a three-week omnichannel social media marketing campaign dubbed “Boo-tiful Legs.”

October 8, 2013

Folgers is launching a new online community for fans to read and share good news through social networking feeds.

September 27, 2013

Barilla, a leading Italian pasta brand, has become the subject of an international boycott after company chairman, Guido Barilla, made remarks during a radio interview that critics have characterized as disparaging gay people.

While everyone is entitled to having a personal opinion, this is lesson 101 on what not to say. If you want your brand to reflect your personal opinion — which you are, of course, entitled to — don't be surprised if people who don't share your opinion don't want to share your brand experience either.

September 11, 2013

Walgreens announced the latest updates to its iPhone mobile app that allows users to create photo cards with such special themes as thank you, holidays, announcements and invitations. Unique collages also can be created directly from an iPhone.

August 28, 2013

CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

August 16, 2013

Target announced the return of its Give with Target program, through which the company will donate up to $5 million to schools across the country.