June 20, 2014

Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.

June 18, 2014

I get a lot of questions about which brands are winning with social media, and why.

June 16, 2014

Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

May 23, 2014

How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page.

May 23, 2014

Midwest retailer Meijer on Friday announced the debut of a new commercial featuring photos of local children riding its iconic penny pony, Sandy.

May 23, 2014

Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

May 2, 2014

MyFitnessPal on Thursday published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off.

April 14, 2014

Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.

March 11, 2014

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

March 10, 2014

Beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.

March 10, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 14, 2014

Overall online shopping rose 8% during the week before Valentine's Day compared with the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), as well as department stores (34%) compared with the previous year.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

February 7, 2014

CVS Caremark made big news — BIG news — when it announced on Feb. 5 that it would pull tobacco products from all of its pharmacy locations.

This is an extremely important step for the company as it sends the strong message that it is truly dedicated to helping people on their path to better health. Stripping away the roughly $2 billion in revenues garnered from the tobacco shopper likely wasn’t an easy decision but it makes sense — a lot of sense — for CVS. It clearly demonstrates to its shoppers, health systems and PBM clients that it is placing patients’ health front and center.

January 23, 2014

Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.

January 17, 2014

Supplement manufacturer SuperNutrition on Friday announced the beginning of its new contest via its Facebook page.

January 6, 2014

Nail care brand Nicole by OPI and Dove Dark Chocolate are ringing in the New Year with the launch of the "Discover Your Dark Side in the New Year Sweepstakes."

January 2, 2014

The Food and Drug Administration is cracking down on companies claiming their products can speed recovery from concussions, according to a consumer update posted Wednesday.

December 26, 2013

Publix Super Markets has donated $25,000 to a local hunger-relief organization, the Florida-based supermarket chain said.

December 19, 2013

Balance Bar on Thursday asked Americans to join them in taking the Balance Bar Pledge, an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness.

December 16, 2013

Duane Reade at midnight on Friday launched their “Show Us Your Party Legs” holiday photo contest on Facebook.