June 23, 2015

Mondelēz International has renewed its global strategic partnership with Facebook, the snacking company announced Tuesday. The collaboration will focus on creating video content and increasing e-commerce.

March 24, 2015

Cascade Ice leveraged social media to help roll out its latest flavor.

March 4, 2015

Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens. 

January 29, 2015

A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

October 6, 2014

Attention brand marketers: Market in the year that we actually live in. That was a key piece of advice that entrepreneur, author and CEO of VaynerMedia, Gary Vaynerchuk, had for attendees during his lively, no-holds-barred presentation at the 7th Annual Emerson Group Retail Industry Day.

October 3, 2014

Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.

September 23, 2014

The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. 

July 30, 2014

Cardinal Health on Saturday, July 26 hosted its third annual Women in Pharmacy “Ownership Boot Camp” — a series of networking opportunities and educational seminars to encourage and help facilitate more women becoming pharmacy owners and operators.

June 20, 2014

Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.

June 18, 2014

I get a lot of questions about which brands are winning with social media, and why.

June 16, 2014

Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

May 23, 2014

How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page.

May 23, 2014

Midwest retailer Meijer on Friday announced the debut of a new commercial featuring photos of local children riding its iconic penny pony, Sandy.

May 23, 2014

Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

May 2, 2014

MyFitnessPal on Thursday published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off.

April 14, 2014

Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.

March 11, 2014

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

March 10, 2014

Beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.

March 10, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 14, 2014

Overall online shopping rose 8% during the week before Valentine's Day compared with the same period in 2013. Growth was particularly strong in the categories of gifts (up 20%), apparel (up 17%) and health and beauty (up 15%), as well as department stores (34%) compared with the previous year.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts