More and more cough-cold retailers are pulling their circular ad placements out of the back-to-school season and focusing their efforts on placement closer to an uptick in cough-cold demand, according to a recent ECRM webcast hosted by Drug Store News titled “Surviving the Cough-Cold Season: A Category Promotion Review.”
While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
DSN had an opportunity to talk to Michelle Gilliam, director of Health Mart marketing about helping Health Mart owners and pharmacists promote their pharmacies their way. With more customizable tools and resources to promote their specific service offerings to local patients and prescribers, Health Mart stores can attract new patients and reinforce their value to existing patients.
Mondelēz International has renewed its global strategic partnership with Facebook, the snacking company announced Tuesday. The collaboration will focus on creating video content and increasing e-commerce.
Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens.
A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.
Attention brand marketers: Market in the year that we actually live in. That was a key piece of advice that entrepreneur, author and CEO of VaynerMedia, Gary Vaynerchuk, had for attendees during his lively, no-holds-barred presentation at the 7th Annual Emerson Group Retail Industry Day.
Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.
Cardinal Health on Saturday, July 26 hosted its third annual Women in Pharmacy “Ownership Boot Camp” — a series of networking opportunities and educational seminars to encourage and help facilitate more women becoming pharmacy owners and operators.
Launching exclusively for iOS devices is a new mobile app that applies big data technology to conduct skin analysis of a user’s Facebook photos to measure changes in facial features, makeup, aging and hair to help them better understand their own skin and suggest the best products for them to buy.
Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.
How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page.
MyFitnessPal on Thursday published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off.
Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.
Beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.
Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.