January 28, 2014

Sun Products, a provider of household care products, has announced new additions to the Snuggle laundry brand, which includes Snuggle Scent Boosters, All Free Clear liquid fabric softener and dryer sheets, and All Mighty Pacs OXI.

June 12, 2013

Snuggle announced this week a new line of longer-lasting fabric softeners available in five fragrance combinations.

August 16, 2012

Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

July 16, 2012

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.

February 24, 2012

Laundry detergent brand Dropps is expanding to include fabric softener.

January 25, 2012

Fabric softener brand Bounce has teamed up with a hit Off-Broadway show to underscore the role of black clothing in a woman's wardrobe.

December 13, 2011

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

August 31, 2011

Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

June 10, 2011

Consumer demand has prompted Henkel to double production for one of its Purex products.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

January 25, 2011

Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

January 6, 2011

A new fabric softener from Henkel is sure to revolutionize the laundry category.

November 2, 2010

Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's...

August 16, 2010

Procter & Gamble is amplifying the freshness found in Ultra Downy April Fresh fabric softener....

February 21, 2010

In celebration of its 50th year, Downy fabric softener has launched a new specially marked...