January 31, 2014

The Texas-based design team behind Gothic Lolita Wigs and Rockstar Wigs has announced a new venture into the eyelash and beauty arena with innovations to emulate the skin and facial features of a porcelain doll come to life. Enter Dolluxe Cosmetics.

July 19, 2013

Beauty brand Ardell — a maker of faux eyelashes, brow cosmetics and accessories — is enhancing its collection of false lashes with a string of new launches slated for spring 2014.

May 30, 2013

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

April 21, 2013

What are the key trends driving sales of false eyelashes? What are the greatest misconceptions about false lashes?

January 15, 2013

Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent 
eyelash extensions.

October 23, 2012

RapidLash, an eyelash and eyebrow enhancing serum for the mass market, is encouraging women of all ages to participate in its second Wink Week event in honor of Breast Cancer Awareness Month.

August 14, 2012

Target’s in-store health clinics recently started offering consultations for eyelash lengthening and the treatment of hyperpigmentation of the skin and unwanted facial hair, according to a local news report.

August 2, 2012

Panasonic has expanded its growing portfolio of beauty products with the launch of three new products: a heated eyelash curler, precision body shaver and facial hair trimmer.

July 6, 2012

Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

June 21, 2012

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


December 13, 2011

The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

July 7, 2011

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.

February 1, 2011

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.


December 13, 2010

OCuSOFT, Inc., a leading maker of remedies for the treatment of ocular surface disease, has relaunched Tears Again advanced Liposome Spray, a unique eyelid spray for Meibomian Gland Dysfunction sufferers. Used in conjunction with OCuSOFT Lid Scrub Eyelid Cleanser, the new eyelid spray is ideal to promote good eyelid hygiene and healthy eyes and to help provide relief from eyelid irritation throughout the day, according to the company.

December 8, 2010

Kiss is looking to simplify the application of false lashes with its new Kiss premium eyelashes with patent-pending application strings.

August 11, 2010

Lierac Paris, which is manufactured and distributed by Ales Group USA, has developed the new...

June 8, 2010

RapidLash, which helps promote lush lashes and brows, is participating in the first-ever "Wink Week!"...

March 8, 2010

RediClinic, which operates 22 retail health clinics inside select H-E-B stores in the Greater Houston...

January 7, 2008

Looking to untangle itself from FDA conflicts and a patent dispute with drug maker Allergan,...