August 20, 2014

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

July 2, 2014

The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.

April 21, 2014

Women are making a statement — with their eyes.

March 27, 2013

Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

August 17, 2012

Pharmaca’s new 1,000-sq.-ft. Natural Beauty Bar in Los Angeles along Sunset Boulevard centers around two areas: the brow bar for waxing and threading services and the makeup area for makeup application and makeovers. 


July 9, 2012

Pharmaca Integrative Pharmacy on Monday unveiled its new Natural Beauty Bar department at its Pacific Palisades location.

June 21, 2012

Higher arch, natural arch or low arch? Full bodied or on the slimmer side? Whatever the shape of one’s brows, the bottom line is that bold brows are on trend and ooze sex appeal.


June 12, 2012

Soho Beauty was a sponsor of the quarterly Makeup Artists and Hair Stylists Guild I.A.T.S.E. Local 706 meeting held on June 3 in Burbank, Calif., and presented to the group its Professional Collection makeup brushes, the manufacturer announced.

January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

January 20, 2012

Bold brows are hot, as evidenced by the beauty looks at spring 2012 Fashion Week and the sales data at retail.

December 7, 2011

NYC New York Color, a Coty beauty brand, is aiming to amp up the eyes this spring with several new eye products, including its biggest, boldest mascara yet.

July 27, 2011

Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

July 7, 2011

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.