May 20, 2016

Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder. 

May 20, 2016

A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)

May 19, 2016

A popular brand of cosmetics either must prove its products really do plump skin, regenerate collagen and lighten age spots, or stop claiming they do, the Food and Drug Administration says. According to NBC News, the FDA sent a warning letter to Reviva Labs over eight different products that also claim to clear up acne-prone oily skin, erase spider veins and help eradicate bruises. (NBC News)

May 18, 2016

Nielsen found that among consumers’ top 10 planned online purchases, shampoo/conditioner was first on the list, followed by vitamins and supplements, body wash, deodorant and cosmetics.

May 16, 2016

Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

May 13, 2016

Old Spice has launched a new digital campaign aimed at consumers who use fitness apps. According to Adweek, the brand has created a video and launched a mobile fitness website to promote Old Spice's Hardest Working Collection of men's bodywash and deodorants. (Adweek)

May 10, 2016

In this report, DSN examines in-depth sales activity in the cosmetics, bath, hair and skin care segments, highlighting new products that are shaking up the beauty aisle.

May 10, 2016

There are ample opportunities for up-and-coming cosmetics lines to squeeze onto mass walls as the industry awaits the transition of several lines from Procter & Gamble to Coty.

May 10, 2016

Eyelashes and artificial nails are growing, and that isn’t wasted on PDC Brands, which last month scooped up the United Kingdom’s Original Additions.

May 10, 2016

While rainbow hair seemed to be the "it" beauty phenomenon of 2015, the colorful trend has now expanded to another part of the body: eyelashes. According to InStyle magazine, rainbow colored mascara and lash extensions are the latest beauty trend to go viral. (InStyle

April 13, 2016

Eyebrow makeup sales rocketed 50% for the most recent 52-week period, according to IRI. What’s behind the wildfire growth is a movement for dramatic, yet tamed brows, ignited by celebs sporting the “eye brows on fleek” revolution.

January 6, 2016

While many women want the look of artificial lashes, some have been afraid to try them. Kiss hopes to be a solution with the introduction of Kiss Lash 101, an all-in-one kit including a step-by-step guide, lashes, lash scissors, adhesive and an applicator.

November 11, 2015

Lead by incredible 60% growth in the brow segment, the eye category has been a bright spot for mass market retailers.

November 11, 2015

One of the appealing aspects of artificial lashes is that looks can be changed with moods.

August 20, 2015

Offline Cosmetics market leader Maybelline bats its eyelashes in the mascara category, with a strong search performace across its large product portfolio. 

June 3, 2015

What’s Next is a new feature of DSN written by consumer beauty blogger Lonni Delane. In this installment, she looks at the impact eyebrow trends have on the beauty industry. 

February 19, 2015

Coty's Rimmel London introduces the "latest lash breakthrough."

February 17, 2015

Following the success of several pop-up locations in New York, Texas and California, eyelash extensions brand Blinkbar has announced the launch of its first brick-and-mortar shop in Santa Monica, Calif.

February 5, 2015

Sporting lush lashes is key to creating that perfect bold eye, and more women seem to be bringing some va-va-voom to their beauty regimen with false lashes.

December 11, 2014

The 1990s are long over, and so is the thin eyebrow trend that came with it. “It’s a big brow boom right now. It is really a good time to be in the brow business,” Joey Healy, a prominent eyebrow stylist who is a favorite among celebrities and companies, told Drug Store News.

November 14, 2014

Each year Americans make nearly a million doctor visits for eye infections, resulting in $175 million in direct healthcare costs, the Centers for Disease Control and Prevention estimated.

October 8, 2014

The creators of tube-forming mascara blinc have now launched a lash primer to provide jet black volume and length.

August 20, 2014

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

August 20, 2014

Thanks to trend-setting celebrities touting faux lashes and beauty companies creating styles to suit everyone, false lashes are no longer a beauty faux pas.