August 20, 2014

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

August 20, 2014

Thanks to trend-setting celebrities touting faux lashes and beauty companies creating styles to suit everyone, false lashes are no longer a beauty faux pas.

August 20, 2014

Leveraging women’s desire for natural-looking false lashes, Kiss Products has expanded its portfolio with the new Kiss Looks So Natural Lashes.

August 20, 2014

Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.

August 20, 2014

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

August 20, 2014

Looking to further grow the lash category through consumer education and ease of shopping in store, Eylure lashes has rolled out new packaging.

July 15, 2014

Novartis has entered into an agreement with a division of Google to in-license its “smart lens” technology for all ocular medical uses. 

July 9, 2014

Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.

July 7, 2014

Drug Store News recently sat down with Alcon’s Mike McAvoy, head of OTC sales, to discuss opportunities in eye-care.

July 2, 2014

The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.

April 21, 2014

Women are making a statement — with their eyes.

February 19, 2014

Sales of prestige eye makeup grew 9% to $1.1 billion in the United States in the 12 months ended December 2013, according to the NPD Group.

October 3, 2013

Most contact lens wearers in the United States put their eyes at risk by cutting corners and adopting bad habits when it comes to contact lens care and hygiene practices, according to a recent global survey conducted by Wakefield Research for Alcon.

May 30, 2013

Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.

January 29, 2013

"Talk to your cardiologist." That's the advice offered last week by Wills Eye Institute, a hospital specializing in eye care, following a JAMA article linking aspirin therapy to macular degeneration.

December 4, 2012

Bausch + Lomb recently introduced a new consumer-preferred cap design across its Renu multi-purpose contact lens solution brand.

October 18, 2012

The Food and Drug Administration has approved what it called the first drug to treat an eye condition that can interfere with the part of the retina responsible for reading vision.

August 14, 2012

Target’s in-store health clinics recently started offering consultations for eyelash lengthening and the treatment of hyperpigmentation of the skin and unwanted facial hair, according to a local news report.

July 6, 2012

Pop star Katy Perry has designed two new eyelash styles to accompany her collection with beauty company Eylure.

June 21, 2012

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


June 20, 2012

Paris Presents’ eco-friendly personal care brand, EcoTools, has announced the launch of EcoTools Naturally Beautiful Lash System that can be worn every day.

May 16, 2012

Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.


December 13, 2011

The Ardell brand of faux eyelashes has announced that it is launching new lash styles for spring 2012.

July 7, 2011

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.