June 28, 2012

CVS/pharmacy has unveiled a "makeover" of its Beauty Board, a panel of beauty experts who provide interactive content and advice for fans of the CVS Beauty Club Facebook page.

October 11, 2011

CVS Caremark may be highly focused on driving medication adherence, curbing rising healthcare costs and improving the health outcomes of its patients, but there’s no doubt that its retail segment remains a critical part of its business, as evidenced by the innovative initiatives playing out at the front end.


October 7, 2011

CVS Caremark may be highly focused on driving medication adherence, curbing rising healthcare costs and improving the health outcomes of its patients, but there’s no doubt that its retail segment remains a critical part of its business, as evidenced by the innovative initiatives playing out at the front end.


June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

April 25, 2011

CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 


January 5, 2011

As announced at CVS Caremark's 2010 analyst meeting in October and reported by Drug Store News, the company's retail division is extending its successful ExtraCare loyalty program by officially launching the new ExtraCare Beauty Club, the first-ever beauty club program for the retail pharmacy industry.