June 1, 2016

As a format, adult gummy vitamins continue to trend well, and sales of gummy formulations across both adults and kids were up in the first quarter of 2016.

June 1, 2016

The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”

June 1, 2016

For The Mentholatum Company, improving the quality of its marketing efforts is heavily predicated on shifting more activity to digital, social and mobile platforms.

June 1, 2016

Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”

June 1, 2016

Edgewell tees up its message to the New General Market to match the audience.

June 1, 2016

ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

June 1, 2016

People now look for brands that reflect and share their values.

June 1, 2016

Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.

June 1, 2016

Kao USA is a prime example of a company plugged into the New General Market, rebooting classics to introduce them to the millennial market, while not losing its loyal base.

June 1, 2016

Lornamead is a vivid example of a company successfully transforming its legendary brands into icons coveted by a younger audience.

June 1, 2016

If ever a beauty brand resonated with the times, it’s Milani. In an age of increasing diversity and inclusivity, and a time when millennials and multicultural consumers have emerged as major buying forces, Milani is making the right moves.

June 1, 2016

Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.

June 1, 2016

Paris Presents leverages digital marketing and social media to teach consumers techniques for getting the products and tools to work for them and employing each one to create looks that they love.

June 1, 2016

Pfizer Consumer Healthcare earlier this year augmented its Centrum MultiGummies line with Men and Women formulations.

June 1, 2016

Pinterest is not a social network. It’s a future-oriented network, and a valuable one for brands and retailers to use as a gateway to understanding the New General Market, according to Pinterest partner manager Brian Johnson.

June 1, 2016

The specialty channel, including natural grocery and vitamin retailers, has long been a fair prognosticator of what might be coming down the line in the natural health space for mass, food and drug retailers.

June 1, 2016

Ion Labs recently launched ProCharge, a line of liquid protein products featuring as many as 20 different flavors, all designed to supplement everyday eating with 40 g of protein per 2-oz. bottle.

June 1, 2016

Americans are turning more toward weight-management solutions than weight-control solutions.

June 1, 2016

ShopRite has avoided the pitfalls many traditional grocery chains have faced by evolving with its consumers, especially in regard to health and beauty care.

June 1, 2016

The beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society.

June 1, 2016

You could say that “breaking down walls” to the New General Market has been a central part of the Sundial Brands mission. It’s just in their DNA.

June 1, 2016

Pharmacy technology companies offer solutions that innovate pharmacy care and help improve patient outcomes.

June 1, 2016

Sales of apple cider vinegar supplements are on the rise, and Princeton Research now offers the next top-trending supplement that will greatly increase incremental segment growth — Ultra AppleLean Cider Vinegar.

June 1, 2016

Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum.