June 6, 2016

In this report, DSN examines in-depth sales activity in the vitamins, minerals and supplements; diet; and sports nutrition segments, highlighting new products that are shaking up the OTC aisles.

June 2, 2016

In this special New General Market report, DSN explores brands that emotionally connect with today’s new consumer, building community and advocacy with their diverse consumer bases.

June 1, 2016

Vogue International’s OGX brand shares its secrets to catering to the female New General Market consumer.

June 1, 2016

Beiersdorf leverages social media to introduce consumers — and engage existing customers — to each of its brands

June 1, 2016

Boulder Canyon Authentic Foods has introduced three new potato chip flavors — Coconut Oil Pineapple Habanero, Olive Oil Sweet Vinegar and Olive Oil Red Chili— cooked in 100% natural oils.

June 1, 2016

Capturing the attention of, and marketing to, young consumers takes more than advertising in the manner of “Mad Men’s” Don Draper, said Anthony “Max” Baron, founder and CEO of PrepReps.

June 1, 2016

Gaps in products on the market, especially those in packaging appealing to children, helped Hyland’s revamp existing products and create new products.

June 1, 2016

DSN associate editor David Salazar examines chain pharmacy, including in-depth coverage of pharmacy technology, in this multi-page report.

June 1, 2016

Of everything Unilever has learned about the New General Market, the most resounding lesson is that consumers in this group are savvy, know when they are being “marketed to” and consequently demand authenticity in any communication.

June 1, 2016

Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.

June 1, 2016

In this report, DSN examines in-depth sales activity in the healthy snack category, highlighting new products that are shaking up the consumables aisle.

June 1, 2016

The vitamin/mineral/supplement category was up 4.6% for the 52 weeks ended April 17 across total U.S. multi-outlets, according to IRI. When you add the related adjacent wellness categories, the total business tops more than $12.8 billion on a similar middle-single-digit growth rate.

June 1, 2016

Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.

June 1, 2016

As a format, adult gummy vitamins continue to trend well, and sales of gummy formulations across both adults and kids were up in the first quarter of 2016.

June 1, 2016

The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”

June 1, 2016

For The Mentholatum Company, improving the quality of its marketing efforts is heavily predicated on shifting more activity to digital, social and mobile platforms.

June 1, 2016

Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”

June 1, 2016

Edgewell tees up its message to the New General Market to match the audience.

June 1, 2016

ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

June 1, 2016

People now look for brands that reflect and share their values.

June 1, 2016

Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.

June 1, 2016

Kao USA is a prime example of a company plugged into the New General Market, rebooting classics to introduce them to the millennial market, while not losing its loyal base.

June 1, 2016

Lornamead is a vivid example of a company successfully transforming its legendary brands into icons coveted by a younger audience.

June 1, 2016

If ever a beauty brand resonated with the times, it’s Milani. In an age of increasing diversity and inclusivity, and a time when millennials and multicultural consumers have emerged as major buying forces, Milani is making the right moves.