James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.
More than 55% of people suffer from swallowing difficulties when taking tablets or capsules, which is likely to inhibit compliance, according to an international survey conducted by Spiegel Institute Mannheim on behalf of Hermes Pharma.
AmerisourceBergen Technology Group on Thursday launched FastPak Elite, a tool that "reinvents the pouch packager to meet the demands of high-volume pharmacy operations, by putting medications in convenient multidose packaging," the company stated.
Finnish beauty brand Lumene has kicked off 2014 with a bang with revamped packaging and a broadened product portfolio. The evolution continues as the company further extends its Bright Now line into anti-aging.
LeapFrog Enterprises, which specializes in educational entertainment for children, on Thursday announced the introduction of LeapBand, the first wearable activity tracker designed for kids that encourages active play and healthy habits.
Better-educated middle-aged Americans are less likely to smoke and more apt to be physically active than their less-educated peers. They also are more inclined to make healthy changes and adhere to them, according to a new study in the September issue of the Journal of Health and Social Behavior.
ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.
Aiming to improve the shopping experience through unique merchandising presentations, Rite Aid has unveiled its next generation Wellness store in Lemoyne, Pa., which features a greater focus on men's grooming.