February 25, 2013

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

May 7, 2012

Walgreens recently created a new consumer insights team focused on enhancing Walgreens’ engagement with its patients and customers in an effort to help improve the shopping experience. DSN talked to Adam Holyk, Walgreens divisional VP loyalty and consumer insights, on how the team will help complement Walgreens’ marketing efforts.

May 21, 2014

Practice Fusion on Wednesday launched its real-time healthcare database, Insight. With Insight, physicians, researchers and analysts can access analysis sourced from a de-identified subset of more than 81 million patient records.

December 9, 2013

Two patients in Boston whom researchers had thought were cured of HIV have experienced a relapse of the infection, according to published reports.

October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

February 28, 2013

During last December’s Drug Store Industry Issues Summit our panel of retail executives discussed how to optimize consumer white spaces, creating new trips and value. If you were not there, you missed some great discussions by many of the top thinkers in our industry.