June 6, 2012

Warner Bros. Consumer Products and Pressman Toy have teamed up to bring to market new games based on "The Lord of the Rings" trilogy and the upcoming film "The Hobbit: An Unexpected Journey."

January 30, 2012

General Mills has launched a special promotion in line with the premiere of "Star Wars: Episode I The Phantom Menace" in 3D.

January 4, 2012

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 16, 2011

A line of build-and-play construction sets based on the "Lord of the Rings" trilogy and the upcoming film "The Hobbit" is coming to retail.