Content about Ephemera

November 29, 2012
Amped-up print greetings compete with digital cards

The greeting card category is shifting. Category giants American Greetings and Hallmark face the threat of competition from e-cards and are challenged by increased segmentation of the card category.

October 9, 2012
Avanti celebrates spring 2013 with new offerings

Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.

February 17, 2012
Paper cards’ future strong

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category.

December 5, 2011
Paper cards retain value in digital age

Texting and social media have not killed the traditional greeting card business.

May 23, 2011
Niche cards chart 
differentiation in aisles


The supplier in the greeting card aisle may not be enough to capture consumer interest. While smaller, niche players make up less than 5% of category sales, according to one manufacturer, those companies can offer a point of differentiation to retailers that larger manufacturers can’t provide.


March 25, 2011
Upper Deck evolves with video trading cards

Upper Deck will unveil its latest innovation this spring.

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