April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 26, 2012

An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

April 24, 2012

CVS/pharmacy took center stage on the latest episode of "The Doctors," as one of the chain's pharmacists sat down with one of the show's co-hosts to discuss how patients can manage diabetes on a budget.

April 18, 2012

GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.

April 17, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 16, 2012

Two drug makers have signed a deal to develop an experimental drug for treating two types of cancer.

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

April 16, 2012

The National Community Pharmacists Association announced its recognition of the fifth annual "Protect Your Pharmacy Week" beginning Monday.

April 13, 2012

Dollar General has pledged its support of the White House's Joining Forces initiative, which promotes private sector employment for members of the military community.

April 13, 2012

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

April 13, 2012

Beauty is increasingly extending beyond the shelf thanks to greater interactivity between the virtual and beauty worlds. 


April 13, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


April 12, 2012

For the first time, the Extreme Truckers Show radio program, with host Rich Miller, will broadcast live from the HTAA Healthy Trucking Summit show floor, the Healthy Trucking Association of America announced earlier this week.

April 9, 2012

Obesity now accounts for almost 21% of U.S. healthcare costs — more than twice the previous estimates — according to a new Cornell University study released Monday.

April 9, 2012

The Food and Drug Administration's New Dietary Ingredient Draft Guidance should not give the agency pre-market approval over new dietary supplement products, the Council for Responsible Nutrition claimed Monday in a commentary published in Regulatory Toxicology and Pharmacology, the official journal of the International Society of Regulatory Toxicology and Pharmacology.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

April 2, 2012

With more than 4 billion steps logged by Walk with Walgreens participants in the program’s first year, Walgreens on Sunday night teamed with Donald Trump and "The Celebrity Apprentice" to promote more healthy steps in 2012.

April 2, 2012

In the wake of an approved Express Scripts-Medco merger, Walgreens reiterated its consensus that Walgreens' participation in Medco's pharmacy network would continue without disruption.

March 26, 2012

Retailers that use tablets and other mobile devices in place of cash registers are perceived as being more innovative by mobile shoppers than those that do not, according to the latest AisleBuyer survey.

March 26, 2012

Beauty is “plugging in,” a trend that is set to drive innovation in the year ahead, according to recent research by Mintel Beauty and Personal Care.


March 23, 2012

Evidence supporting the daily use of aspirin to help prevent and possibly treat cancer was published Tuesday in a collection of three papers — two in The Lancet and one in Lancet Oncology.

March 20, 2012

Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

March 20, 2012

Beauty brand L'Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.