The energy shot business in the mass market still is dominated by one player — Living Essentials’ 5-Hour Energy has almost 90% dollar share — but Sato Pharmaceutical, which boasts its Yunker Energy as the No. 1 energy shot in Japan, is looking to challenge that domination with the launch and support behind its Yunker Energy product across the United States.
Could cough-cold category managers be a victim of their own success? Could the reason that not nearly as many consumers came down with some sort of upper respiratory illness this past season be credited to a build-up in cough-cold prevention products?
Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.
The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.
Fuse Science on Tuesday announced that it has picked up distribution for its EnerJel product — a topical energy product targeting fitness fanatics — to 200 south Florida pharmacies through a partnership with GAT Trading.