There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division
The energy shot business in the mass market still is dominated by one player — Living Essentials’ 5-Hour Energy has almost 90% dollar share — but Sato Pharmaceutical, which boasts its Yunker Energy as the No. 1 energy shot in Japan, is looking to challenge that domination with the launch and support behind its Yunker Energy product across the United States.
Could cough-cold category managers be a victim of their own success? Could the reason that not nearly as many consumers came down with some sort of upper respiratory illness this past season be credited to a build-up in cough-cold prevention products?
Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.
The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.
Fuse Science on Tuesday announced that it has picked up distribution for its EnerJel product — a topical energy product targeting fitness fanatics — to 200 south Florida pharmacies through a partnership with GAT Trading.