June 14, 2011

Top Five Labs on Monday announced its intent to expand distribution of its XRP Energy product — endorsed by former National Football League quarterback Brett Favre — nationwide after a successful test launch in select convenience stores and marts throughout Alabama, Mississippi, Florida, Wisconsin and Minnesota.

May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

May 24, 2011

Pacific Shore Holdings has added a caffeinated, sugar-free gum to its Energy-X portfolio.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

May 3, 2011

"A new way to do energy" has hit the market.

April 26, 2011

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

April 11, 2011

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

April 1, 2011

Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 2, 2011

Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

February 22, 2011

Take 10 Beverages on Monday launched Take 10 to Relax and Take 10 to Sleep, two relaxation shots joining a number of recent introductions that are the yin to an energy shot’s yang.

February 18, 2011

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

February 1, 2011

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


November 16, 2010

A class of alcoholic beverages that rapidly became popular among young people over the last...

November 16, 2010

The maker of Joose flavored malt beverages has filed a lawsuit against one of the...

November 15, 2010

The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol...

November 11, 2010

Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins,...

November 3, 2010

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

August 24, 2010

Bazi International, formerly known as XELR8 Holdings, on Tuesday announced the official launch of its...

August 11, 2010

Despite a surge of sales among energy drink products, the industry may have trouble attracting...

July 21, 2010

V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co....

April 18, 2010

PepsiCo is extending its AMP franchise with two new products. AMP Energy juice is Pepsi’s...