November 15, 2012

Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


October 10, 2012

Red Bull will introduce a new line of energy drinks this coming March.

September 14, 2012

A functional beverage for women has undergone a packaging revamp.

August 30, 2012

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

August 17, 2012

Drug Store News recently sat down with Tom Hadfield, CEO of AeroDesigns, to discuss the company’s new delivery system for energy — the AeroShot Energy— and the brand’s inherent point of differentiation.


August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


August 10, 2012

Fuze has launched a new collection of teas and juice drinks.

July 11, 2012

Hangover Joe's on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.' "The Hangover" movie.

June 21, 2012

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

June 1, 2012

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

May 11, 2012

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

April 6, 2012

Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

March 9, 2012

Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

February 15, 2012

Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

November 14, 2011

Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

October 19, 2011

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

September 30, 2011

Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.

September 27, 2011

LiveWire Energy on Tuesday announced the line extension of its energy chews with three new flavors: cinnamon fire, sour apple and dark roast coffee.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

July 19, 2011

New Age Beverage has introduced a line of noncarbonated, all-natural water.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

June 22, 2011

Don Francisco's gourmet coffee cans are getting a new look.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.