December 21, 2012

A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

December 5, 2012

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

November 29, 2012

PepsiCo is planning a controversial line of products under its FritoLay brand.

November 29, 2012

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

November 28, 2012

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

November 16, 2012

Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

November 15, 2012

Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


October 10, 2012

Red Bull will introduce a new line of energy drinks this coming March.

September 14, 2012

A functional beverage for women has undergone a packaging revamp.

August 30, 2012

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

August 17, 2012

Drug Store News recently sat down with Tom Hadfield, CEO of AeroDesigns, to discuss the company’s new delivery system for energy — the AeroShot Energy— and the brand’s inherent point of differentiation.


August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


August 10, 2012

Fuze has launched a new collection of teas and juice drinks.

July 11, 2012

Hangover Joe's on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.' "The Hangover" movie.

June 21, 2012

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

June 1, 2012

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

May 11, 2012

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

April 6, 2012

Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

March 9, 2012

Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

February 15, 2012

Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

November 14, 2011

Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

October 19, 2011

It may be time to start carving out more real estate for single-serve energy shots, or more appropriately for the food, drug and mass channel two-packs and four-packs of shots.

September 30, 2011

Noah's Sparkling Spring Water has debuted new flavors and packaging for its beverages.