Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.

Vitamin Squeeze announced the release of a full line of powdered water enhancers available in supermarkets nationwide.

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

Ecosentials on Monday launched Vitamin Squeeze Powder Water Enhancers, which are packaged in squeezable bottles that add vitamins and customizable flavors to water.

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

Red Bull will introduce a new line of energy drinks this coming March.

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Hangover Joe's on Wednesday announced the launch of its Hangover Recovery Shot, an officially licensed product of Warner Bros.' "The Hangover" movie.