Pharmavite announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.
Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.
Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.
Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.
The Council for Responsible Nutrition issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry.
A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.
Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.