March 13, 2015

Vitalah recently launched a new sports drink called Sport Oxylent. 

March 6, 2015

Consumers can enter springtime with some extra pep in their step thanks to added varieties from Red Bull's Editions beverages. 

December 16, 2014

Living Essentials on Monday introduced its new Strawberry Watermelon-flavored Extra Strength 5-hour Energy shot, which also has six regular strength flavors, as well as decaf. 

November 20, 2014

Healthy Mama brand on Thursday debuted its second caffeine-free protein energy beverage flavor, Boost It Up! Pom Cherry.

July 7, 2014

Living Essentials on Monday announced the launch of the "Yummification" video contest, where entrants can win a share of $100,000 for creating a video of their favorite way to mix a 5-hour Energy with an everyday beverage. 

June 2, 2014

Sunny Delight Beverages Co. announced that it would be testing a carbonated juice drink aimed at consumers looking for an alternative to energy drinks.

May 21, 2014

Pacific Shaving Co., a manufacturer of natural, eco-friendly shaving products, has just launched its new caffeinated shaving cream and aftershave for men and women.

January 6, 2014

According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages.

December 17, 2013

During Friday's episode of ABC's "Shark Tank," Noot! Nutrition announced a $4 million distribution deal with Walgreens that will see its RuckPack eneregy drink shot distributed across the chain's more than 8,600-store base.

November 25, 2013

Movit Energy Gummies recently launched its signature product targeting active sports enthusiasts with an energy product in gummy format.

September 11, 2013

Kellogg Co. brand Special K announced a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

September 4, 2013

Pharmavite announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.

August 15, 2013

REvive™ is the new 100% Natural Vitality Drink, Made From 21 Super Fruits

June 25, 2013

Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

June 7, 2013

PacificHealth Laboratories recently announced the launch of Body Glove Surge, an energy shot billed as "all natural."

May 31, 2013

Mercy Nutraceuticals announced today expanded distribution of a caffeine-free, vitamin- and amino acid-enriched drink the company says helps prevent hangovers.

May 3, 2013

Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

April 17, 2013

On May 6, Budweiser will introduce a new bowtie-shaped aluminum can to hit store shelves.

April 11, 2013

Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.

April 8, 2013

The Council for Responsible Nutrition issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry.

March 29, 2013

Vitamin Squeeze announced the release of a full line of powdered water enhancers available in supermarkets nationwide.

March 20, 2013

A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

March 8, 2013

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

February 25, 2013

The energy drink category, which has enjoyed double-digit sales and unit growth for several years, faces increasing scrutiny from the Food and Drug Administration.