June 2, 2014

Sunny Delight Beverages Co. announced that it would be testing a carbonated juice drink aimed at consumers looking for an alternative to energy drinks.

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

November 7, 2013

EQ Energy Drink, formally EQ Labs, announced the addition of Lemon Tea Drink to its product line.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

May 30, 2013

Researchers have found that both kids and adults are drinking fewer sugar-sweetened beverages, according to a study published in the American Journal of Clinical Nutrition.

April 30, 2013

A new energy drink made from natural yerba mate is hitting retail shelves now.

April 11, 2013

Three Democratic lawmakers on Wednesday released a report that found inconsistencies in the labeling and classification of energy drinks, extensive marketing to adolescents and young adults through social media and events, and high caffeine levels that exceed what is considered safe in soda by the Food and Drug Administration.

March 20, 2013

A group of doctors and public health professors are hoping the Food and Drug Administration will place stronger regulations on energy drinks to protect children and adolescents from what they call the harmful effects of high caffeine consumption.

February 5, 2013

West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners has expanded distribution and is now available in locations from coast to coast.

December 7, 2012

Play Beverages on Friday announced that the U.S. Bankruptcy Court for the District of Utah has ruled in its favor and vacated its bankruptcy, freeing it to take legal actions to protect the product license granted for its Playboy Energy Drink.

November 28, 2012

Some legislators are concerned with the way energy drinks can affect young consumers.

November 28, 2012

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

October 31, 2012

Energy-X, a division of Pacific Shore Holdings, has introduced The Juice — the first neutral-tasting energy supplement mixer that consumers can add to juice, sports drinks, water and more.

August 1, 2012

Eboost on Wednesday announced its Eboost brand of vitamin-infused energy drinks and effervescent powders is gaining national distribution through wholesaler Nature's Best and regional placement across two retailers.

July 9, 2012

Jel Sert has acquired three functional beverage brand names from Solis Brands.

June 22, 2012

Herborium Group announced today that its proprietary energy drinks, which contain all herbal ingredients, will hit the market this fall and will complement the company's sexual health product line.

May 4, 2012

Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

April 20, 2012

Jamba is looking to expand the distribution and retail outlets of its all-natural energy drinks line beyond the Northeast market.

December 5, 2011

Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.

September 1, 2011

A new report from the National Center for Health Statistics, which is part of the Centers for Disease Control and Prevention, sheds light on sugar drink consumption habits among the U.S. population.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

June 20, 2011

Energy shots have delivered a jolt to pharmacy sales to the tune of an incremental $50 million in the past year. That business was borne out of targeting the typical all-nighters: college kids cramming for exams, truck drivers and third-shift workers. But seniors?

May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

May 25, 2011

HyDrive Energy is gearing up to debut its caffeine-free energy drink.