June 19, 2014

Maybelline New York has announced that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokeswoman from 2003 to 2009.

April 8, 2014

Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.

July 26, 2013

Maybelline New York has signed Mexican beauty Daniela de Jesus to be the newest brand spokeswoman.

June 4, 2013

Maybelline New York has signed Swedish supermodel Frida Gustavsson to be the new face of the beauty brand.

September 7, 2012

Maybelline New York announced on Friday that fashion runway star Freja Beha Erichsen was signed to the brand.