Mass retailers still reign supreme when it comes to stocking up on beauty products. That’s according to the findings of an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
Walmart, Costco and Rite Aid are three retailers driving significant traction in vitamin, mineral and supplement sales, TABS Group reported in May, helping to take share away from such online retailers as Amazon, which captures 36% of all online vitamin traffic, even as sales overall were up 3% to $11.8 billion.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.
Attention retailers. It’s the mistreated customer who walks out the door in a silent huff who places the most revenue at risk, according to a collaborative study conducted by LoyaltyOne and Verde Group with professor of marketing and psychology, Deborah Small, at the Wharton School of the University of Pennsylvania.
Amazon.com is offering one-hour delivery of products from select local stores in Manhattan through its Prime Now service. In Manhattan, customers can now purchase groceries, prepared meals and baked goods from D’Agostino, Gourmet Garage and Billy’s Bakery through the Prime Now app.
Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.
Today, convenience isn’t just about having a smaller box to shop in, or an easily navigated merchandising scheme where consumers can quickly identify what they’re looking for, grab it and go. Today, convenience is about clicks — as in: What are the fewest clicks to the buying decision? And how can the retailer best facilitate a shopping experience in their stores on the shopper’s smartphone?