Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.
Today, convenience isn’t just about having a smaller box to shop in, or an easily navigated merchandising scheme where consumers can quickly identify what they’re looking for, grab it and go. Today, convenience is about clicks — as in: What are the fewest clicks to the buying decision? And how can the retailer best facilitate a shopping experience in their stores on the shopper’s smartphone?
Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the United States last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.
Amazon.com Inc. has expanded Prime Now service to Atlanta. The expedited delivery service, offered exclusively as a benefit to Prime members, provides one-hour delivery on tens of thousands of items through a mobile app.