As younger generations and even older people become more wired - and wireless - they will demand greater convenience in how they get their products. As an example of things to come, Doug Stephens tested eBay Now, a service from the online retailer that allows somebody to order an item with a mobile device and have it delivered anywhere, whether it's a permanent address or — as Stephens found — a park bench. Stephens is currently working on a TV series about the future of retail.
Larry Freed, president and CEO ForeSee, sat down with DSN to discuss the factors consumers are looking for when shopping online and how omnichannel is meeting those expectations. More and more, shoppers are becoming better satisfied with their online shopping experience, with pureplay online retailer Amazon.com garnering the best consumer satisfaction scores of all online merchants. But what does that mean for omnichannel retailers?
A survey of more than 60,000 e-commerce shoppers found that retailers can reduce abandonment by targeting customers who visited with the intent to buy, but didn’t complete a purchase (“true abandoners”).
With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August, according to a Deloitte survey.
While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
The majority of millennial parents (85%) are using their smartphones to help them shop brick-and-mortar retail locations, according to the results of a new study by Retale. But what’s especially interesting is how moms and dads use mobile differently.
The majority of millennial parents are using smartphones to help them shop at brick-and-mortar retail locations, according to the results of a commissioned study from Retale, a location-based mobile platform connecting more than 3.5 million shoppers with major retailers locally.
Mass retailers still reign supreme when it comes to stocking up on beauty products. That’s according to the findings of an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.