July 22, 2014

DripDrop, an oral rehydration solution, announced that it would make its debut on the shelves of more than 100 H-E-B stores in Texas.

September 12, 2013

Clif launched a new line of performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

December 21, 2012

A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

February 9, 2010

Naked Juice has unveiled a new product that quenches thirst, revitalizes the body and satisfies...