February 21, 2014

Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

March 19, 2013

Cenoire, a manufacturer of portable electronic accessories, has announced the availability of its new electronic toothbrush, the Eluo Ultra. The Eluo Ultra is a dual frequency sonic toothbrush discretely disguised in a mascara compact case.

October 3, 2012

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

August 22, 2012

Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.

September 28, 2011

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

January 6, 2008

VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP...

October 18, 2007

Toothbrush maker Ultreo has filed a countersuit against Procter & Gamble alleging that P&G, which...

September 27, 2007

Procter & Gamble’s Oral-B toothbrush brand has announced the launch of its new Triumph with...