Sales of ear care products are booming, reaching $77.2 million, up 24.4%, for the 52 weeks ended July 14 across U.S. total multi-outlets, according to IRI. What was once considered a commodity category may be becoming more segmented.
The National Advertising Division of the Council of Better Business Bureaus on Thursday recommended that Exergen modify superior performance claims for its temporal thermometers as compared with tympanic (in-the-ear) readings.
Supplier News — Cirrus Healthcare Products recently introduced its ClearEars product, earplugs that contain a polymer that draws water from the ears. ClearEars also is appropriate to alleviate symptoms of glue ear, a condition in which thick, sticky fluid collects behind the eardrum.