“You have got to get real and get back to the customer.” That’s critical advice Family Dollar EVP and chief merchandising officer Jason Reiser had for vendors looking to bring value to the dollar store channel, in a special video interview with DSNTV.
Most of the products and brands sold in a Dollar General store can be found in any number of competing drug, supermarket, club and mass merchandise stores. So what draws millions of loyal customers back to its more than 11,500 locations every day?
It was a big week for executive promotions, particularly the appointment of Mary Kelly as EVP and chief merchandising officer at Rexall Pharma Plus and Chris Dimos, who has joined McKesson as SVP corporate strategy and business development.
There’s no doubt that these two industry leaders bring much to the table in their new roles.
In June, Dollar General will be partnering with Procter & Gamble to celebrate soldiers making a difference in their communities after returning from service as part of its Every Day Heroes program, the dollar channel operator announced.