August 15, 2011

There’s no doubt that the industry is still coming to terms with the unexpected passing of ECRM CEO and founder Charlie Bowlus — a longtime industry veteran whose passion and humility touched so many lives.

August 11, 2011

It is with great sadness that Drug Store News reports the unexpected passing of ECRM CEO and founder Charlie Bowlus, who has died from complications following emergency surgery three weeks ago.

July 25, 2011

An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

July 15, 2011

A group of Girl Scouts got a behind-the-scenes look at how an ECRM event works and learned about achieving success in business and using diversity as an advantage during the Empowerment/Diversity event for the Girl Scouts of Tropical Florida that ECRM hosted on July 11.

June 2, 2011

The CFO of Efficient Collaborative Retail Marketing is stepping into a new role.

May 13, 2011

L'Oréal's luxury products division has selected R/GA as its digital agency of record, responsible for the digital strategy of such brands as Kiehl's, Lancome and Giorgio Armani Beauty.

April 26, 2011

Efficient Collaborative Retail Marketing, known to industry executives as ECRM, announced the launch of its updated website.

March 3, 2011

ECRM on Wednesday evening announced the Vendor Award recipients for its ECRM Cough & Cold and Allergy event, recognizing GOJO Industries for the “Most Prepared,” the Emerson Group for “Best Room” and Cobalis for “Best New Product.”

January 28, 2011

A former Albertsons executive has been named the newest VP pharmacy at ECRM.

January 25, 2011

Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

January 24, 2011

Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

December 16, 2010

ECRM on Thursday announced the launch of a series of reports and a new blog on retail circular ads. The new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi and 160 additional retailers in the United States and Canada.

October 11, 2010

Efficient Collaborative Retail Marketing, known to industry executives as ECRM, announced this week that it...

October 7, 2010

Schuster Products' newest candy received an award at ECRM's 2010 annual candy planning session....

August 12, 2010

G Cubed’s Toe Juice was voted Best New Product on Tuesday by retail buyers attending...

July 31, 2010

Drug Store News' 2010 edition of ECRM Health Care details the successes and challenges of eight healthcare product categories that influence the retail drug store and supermarket industries: digestives, allergy/cough-cold, internal analgesics, external analgesics, eye care, ear care, first aid and foot care. Also included is a bonus peek into the most recent edition of The Mack Elevation Forum and its discussion of SKU rationalization. Click below to download the free PDF of ECRM Health Care 2010.

May 16, 2010

The SilverCare personal monitor from SilverPlus was named by retailers attending the ECRM Home Health...

February 28, 2010

As many baby boomers become caregivers, retail pharmacy has responded with a greater focus on durable medical equipment; Carex Health Brands has revamped its online presence at Carex.com in an effort to appeal to more caregivers; and complete wireless management of health conditions through such products as blood glucose meters, blood pressure monitors, weight scales and pedometers moved on step closer to reality at the beginning of the year with the Continua Health Alliance's announcement of its first end-to-end connected health solution based on the Continua architecture.

January 6, 2010

ECRM recently added a new application to the MarketGate software that drives its Efficient Program...

December 31, 2009

Stymied by weak demand in a recessionary economy, intensifying generic competition, a relative dearth of research-and-development breakthroughs and an ongoing loss of patent protection for some of their biggest-selling pioneering medicines, branded pharmaceutical manufacturers have scrambled over the last three years to restore their once-enviable track record for product innovation and sales growth. And 2009 was no exception.

September 17, 2009

Here’s the latest in meal replacement bars — a bar that not only replaces a...

August 9, 2009

Three Food and Drug Administration advisory committees voted on sweeping changes regarding the marketing, merchandising and formulation of acetaminophen products last month, though the proposed changes fell short of pulling combination products containing acetaminophen off the market. This ECRM section covers intricacies of the FDA committees' decision, as well as external analgesics, foot care, PSE regulations and baby care.

August 9, 2009

The challenging economy undoubtedly has dulled oral care sales as cash-strapped shoppers increasingly have turned to such high-value retailers as warehouse clubs and dollar stores. However, research suggests that manufacturers can help restore the segment's luster by focusing on offering the most value-added benefits at the best price.

February 19, 2009

In dismal economic times, lower-cost product alternatives that save consumers money are supposed to thrive, or at least hold their own. But in the midst of a global financial meltdown, even the market for generic drugs is faltering. The worldwide sales growth rate of me-too medicines slowed to a crawl in the 12 months ended September 2008, rising a weak 3.6% over the previous 12-month period, IMS Health reported.