February 13, 2015

During this webcast, ECRM lead business intelligence analyst Tanie Andraos discusses findings from ECRM Data's Ad Comparisons research covering the cough-cold category, highlighting trends in retailer and brand circular strategies and tactics.

February 5, 2015

There is a sharp spike in cough-cold promotion across retail circulars in the back-to-school season, according to an analysis of circular retail promotions provided by ECRM, as moms prepare their families for the inevitable season of sniffles and sneezes with the coming school year.

January 26, 2015

Efficient Collaborative Retail Marketing announced enhancements to its data and analytics website.

January 7, 2015

For diet aids, it’s not very surprising to see that the largest marketing spike coincides with people’s New Year’s resolutions at the beginning of the year.

October 15, 2014

Efficient Collaborative Retail Marketing has announced the launch of its new website, which offers visitors a fresh look, improved navigation and intuitive functionality.

September 3, 2014

Efficient Collaborative Retail Marketing announced that it would be hosting the second-annual E-Cigarettes, Vapor and E-Cigars event at the Palms Casino Resort in Las Vegas from Feb. 10-12.

August 11, 2014

Efficient Collaborative Retail Marketing announced that it has appointed Joseph Tarnowski as VP and chief content officer to lead the development of its content platform.

July 30, 2014

ECRM announced winners of the ECRM Health Care Vendor awards, which includes a first-of-its-kind first-aid pod.

July 15, 2014

Desert 2 Desert has been named the winner of the DSN-sponsored “Best New Product” award at the ECRM Sun Care, currently taking place in Tampa, Fla., for its My Cabana Boy sunscreen applicator.

May 29, 2014

Hamacher Resource Group on Thursday announced it has been honored with two 2014 Communicator Awards for the artistic direction of client trade show support materials.

February 23, 2014

O'Connor Companies' new product GoGargle! was named Best New Product last week at the ECRM Cough-Cold, Analgesics and Allergy meeting.

February 12, 2014

National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

January 8, 2014

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com.

September 23, 2013

St. Joseph Health Products was honored with "Best New Product" distinction here by retailers attending the ECRM Health Care EPPS.

August 14, 2013

ECRM announced today it is hosting its first electronic cigarettes and cigars event at the Palms Casino Resort in Las Vegas beginning Monday, February 3 to Wednesday, February 5, 2014.

July 22, 2013

Fuse Science's new products ElectroFuse and PowerFuse were named "Best New Products" by retailers attending ECRM's Diet, Vitamin and Sports Nutrition conference.

July 10, 2013

Efficient Collaborative Retail Marketing announced that BV Investment Partners has become ECRM’s majority shareholder, effective immediately. Greg Farrar was named ECRM's CEO.

April 18, 2013

Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

April 12, 2013

Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes.

March 13, 2013

Pernix Therapeutics was recently honored with a "Best Product" designation by retail buyers attending ECRM's Cough/Cold, Analgesics & Allergy EPPS here for its line of Dr. Cocoa pediatric dry cough-cold products.

January 15, 2013

Inergetics will be breathing new life into diet aid brands Bikini Ready and SlimTrim, the company noted on Monday.

January 9, 2013

Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions.

December 3, 2012

Overall, promotional trade spend for Black Friday was down 15% for 2012 compared to 2011, according to an ECRM report released last week.

October 31, 2012

Consumers can now banish unsightly tan lines thanks to the tan line corrector from Tanee.