As younger generations and even older people become more wired - and wireless - they will demand greater convenience in how they get their products. As an example of things to come, Doug Stephens tested eBay Now, a service from the online retailer that allows somebody to order an item with a mobile device and have it delivered anywhere, whether it's a permanent address or — as Stephens found — a park bench. Stephens is currently working on a TV series about the future of retail.
Gigwalk, an on-demand mobile workforce, has announced the launch of its Android app in North America and the United Kingdom, making Gigwalk the first mobile-centric marketplace for temporary work to have both an iPhone and Android app.
You can call it "taking the store out of the store." Whatever you call it, it's certainly another example of how routine the shattering of retail paradigms has become as retailers — online, brick-and-mortar and everything in between — find new ways to connect with consumers.
Omnichannel. It's one of the hottest topics in retail. It's seamless retailing in real-time. It's making sure that the brand experience coming out of a retailer is exemplary no matter how a consumer chooses to engage — on the e-commerce site, through an app for the tablet or smartphone, within the brick-and-mortar location or any two of those venues simultaneously.
During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.