May 15, 2014

The growing senior market is fueling the sale of hearing-aid batteries and specialty batteries for health and fitness devices.

March 5, 2014

Duracell released a third video for its "Trust Your Power" series, which aims to inspire by celebrating the enduring human spirit, featuring 34-year-old paralympic snowboarder Amy Purdy.

November 25, 2013

Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

November 8, 2013

’Tis the season for toy and electronics gifts. It’s no coincidence that it’s also the biggest time of the year for battery sales. Ramping up displays can help retailers optimize the season.

September 10, 2013

A proliferation of high-drain electronics and healthcare devices are keeping consumers in need of more battery power.

September 10, 2013

Duracell has launched an advanced alkaline battery with long-lasting power, a product it's calling the "biggest innovation since CopperTop."

August 16, 2013

Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.

August 2, 2013

Duracell has introduced a new battery that it said would provide more power than previous models.

July 12, 2013

Hearing aid and coin batteries are outperforming other battery segments. Fueled by an aging population that is more willing than ever before to wear hearing aids, the hearing aid battery segment has continued to grow over the last several years.

May 7, 2013

National Sales Solutions has announced that Rich Siporin will be joining the sales management team as EVP sales for the northeast region.

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

November 26, 2012

Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

November 15, 2012

Procter & Gamble battery brand Duracell assisted with post-Hurricane Sandy relief efforts by bringing a little power to, coincidentally, Battery Park in New York. 


November 1, 2012

Procter & Gamble battery brand Duracell is assisting with post-Sandy relief efforts by bringing a little power to, coincidentally, Battery Park in New York.

October 9, 2012

A remedy for odors that lurk in trash cans has entered the market. Trash Dash, a new item marketed under the BestAir brand, is a sodium bicarbonate-based product that is designed to enhance indoor air quality and add a fresh scent to trash or recycling containers by absorbing odors.

September 17, 2012

Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

July 30, 2012

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products.

June 12, 2012

Duracell announced that it has established a multiyear sponsorship with the National Football League.

June 12, 2012

The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.

June 1, 2012

Duracell is launching new Duralock with Power Preserve technology batteries this summer.

May 9, 2012

Duracell is extending its "Rely on Copper to Go for the Gold Olympic Games" program to unveil an exclusive and original song created for Team USA.

March 22, 2012

As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

February 17, 2012

Glade has introduced its Expressions collection, which features two new designs: the fragrance mist, a refillable home fragrance spray; and an oil diffuser, a nonelectric diffuser that can disperse fragrances for up to 30 days.

January 10, 2012

The joint venture of Duracell and Powermat Technologies made its Consumer Electronics Show debut this week.