DSN sat down with Calvin Peters, Duane Reade's PR/online manager, to talk about the launch of the social game Ingress, a mobile platform utilizing location-based services to bridge the game into the physical world, and how the company hopes the game will be the next rung in the evolutionary ladder of social retailing helping to drive foot traffic into its stores.
In an exclusive video store tour, Duane Reade senior director of store concepts Mike Defazio walks Drug Store News editor Rob Eder and the DSN.TV cameras through the newest Duane Reade flagship store at 100 Broadway. In keeping with the Walgreens/Duane Reade flagship store strategy, the new store serves as a test lab for several new concepts aimed at driving new trips to the store.
In its partnership with Niantic Labs, Duane Reade has gamified the shopping experience through an app called Ingress. No purchase is necessary, but who in New York walks into a Duane Reade and then out again empty-handed? It's a traffic builder and impulse purchase opportunity. And it's working.
For two weeks this winter, customers at Duane Reade are being asked to donate their spare change to help feed New York City’s homebound elderly as part of a relationship with Citymeals-on-Wheels, the retailer has announced.
Duane Reade experienced nearly a 20% boost in sales of its private label hosiery thanks to a seven-week social media campaign dubbed “Show Us Some Leg,” according to a published report.
The important takeaway here is that the success of this campaign speaks to the overall importance of engaging consumers beyond the walls of the bricks-and-mortar store.
Duane Reade, which is owned by Walgreens, has increased Duane Reade brand hosiery sales by close to 20% thanks to a seven-week social media campaign launched in November to raise awareness of those products — produced by Doris Hosiery Mills.
New York City Mayor Michael Bloomberg and Health Commissioner Thomas Farley received their seasonal flu vaccination Thursday morning at a Duane Reade pharmacy in New York City, demonstrating the importance of taking proactive steps to prevent the spread of influenza.
In an effort to curb vehicle air pollution, Manhattan-based retailer Duane Reade, which is owned by Walgreens, has teamed up with Mission Electric to create a public outreach campaign to determine which of its stores should be served solely by electric trucks.
Walgreens and Duane Reade stores are facing off on a challenge regarding which banner can raise the most funds over a four-week period in the fall in support of the American Diabetes Association Greater New York City Area, the ADA announced Monday.