As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.
Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.
Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.
Earnings per share for Dr Pepper Snapple Group increased 5 cents to 49 cents, compared with the year-ago period, thanks to an increase in consumer spending and new licensing agreements with Coca-Cola and PepsiCo.