March 5, 2013

Procter & Gamble’s Downy and ZzzQuil brands have joined forces to help consumers create an environment that is conducive for falling asleep in time for National Sleep Awareness Week March 3-10.

December 5, 2011

Kimberly-Clark’s new portable cleaning wipes are designed to eliminate smudges from touchscreen devices.

November 11, 2011

Downy has expanded its portfolio to include a new in-wash scent booster that allows users to control the amount of scent that gets added to each laundry load.

September 12, 2011

"Mad Men" costume designer Janie Bryant has been tapped as the latest spokeswoman for Downy Wrinkle Releaser.

August 31, 2011

Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

May 17, 2011

Procter & Gamble is taking its packaging for three of its laundry products to the past.

January 26, 2011

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

November 2, 2010

Procter & Gamble's Downy brand has brought a popular Hispanic traditional activity to the Children's...

August 16, 2010

Procter & Gamble is amplifying the freshness found in Ultra Downy April Fresh fabric softener....

February 21, 2010

In celebration of its 50th year, Downy fabric softener has launched a new specially marked...