Winn-Dixie Stores on Wednesday upped the ante in its pursuit of administering more flu shots this year — through Sept. 20 guests who use their Customer Reward Card when getting a seasonal flu vaccination will pay a $5-discounted rate of $24.99 for the shot and will receive five free bonus grocery items — fresh fruit, orange juice, hand sanitizer, wipes and tissues — valued at $12.71.
According to Winn-Dixie's chief Peter Lynch, Winn-Dixie is riding a strong headwind into fiscal 2012 powered by a number of influencers, including a marketing program that better sustains margins, its loyalty program Fuelperks!, an improved stocking system and a significant focus on improving the customer experience.
Just one week after opening a remodeled store in Apopka, Fla., Winn-Dixie has opened another reformatted store in St. Johns, making it the company's first overhauled location in the North Florida area.
Winn-Dixie has filed suit against Dolgencorp, the parent company of Dollar General. The grocer confirmed that the suit was filed because Dolgencorp “knowingly violates legal, noncompete provisions of Winn-Dixie leases in shopping centers in which both businesses operate,” Winn-Dixie told the Jacksonville Business Journal in an email.
After piloting a food recovery program in 2009 and expanding it to all of its stores last year, Winn-Dixie announced Monday that it has provided more than 6 million meals to the affiliate food banks of Feeding America.
Winn-Dixie president, chairman and CEO Peter Lynch expressed confidence in the grocer as it heads into its fourth quarter, maintaining that the grocer's estimated adjusted EBITDA will come in at the lower end of the $100 million to $130 million range for fiscal 2011, a 52-week period ending June 29, in light of relatively flat third-quarter results.
If sports columnists covered Winn-Dixie, their story line would read something like this: The Jacksonville, Fla.-based retailer has climbed back into the ring as a slimmed-down and much-improved fighter competing in a lighter weight class.
Nothing shows a retailer that its revitalization efforts are working quite like a thumbs-up from customers. For Winn-Dixie Stores, that vote of confidence came in mid-February, when its pharmacy business was among 40 U.S. companies honored as 2011 “customer service champions” by J.D. Power and Associates.
Through a new exclusive agreement with Green Secure Solutions, Winn-Dixie is implementing a patent-pending process to clean, sanitize and protect shopping carts, hand baskets, handicap carts, food trays and other equipment at its 484 stores.