Content about Direct marketing

September 30, 2013

Customer satisfaction with retail pharmacies has increased faster than mail-order pharmacies despite the perceived cost competitiveness of the latter, according to a new study.

April 21, 2013

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

February 5, 2013

GelStat Corporation announced that it has retained List Services Corporation to manage all branding and marketing efforts for GelStat and its products, GelStat Migraine and GelStat Sleep.

January 8, 2013

A company that provides local print and digital coupons is partnering with a company that provides information for Hispanics.

November 19, 2012

The developer of a retail app is partnering with marketing company Baesman Group to offer a location-based, geo-fencing mobile app that it said would drive in-store traffic by sending sales and promotional offers to consumers' smartphones.

June 21, 2012

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands.

March 8, 2012

Telebrands is bringing the popular Sticky Buddy roller product to retail in early May. The lint and dust remover has had strong direct-to-
consumer sales.

February 22, 2012

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

February 6, 2012

TeleBrands has launched Sticky Buddy, a new reusable sticky roller that is designed to remove hair, crumbs and more without ruining fabrics.

November 8, 2011

Skin care company Murad, whose products are sold at several locations, including Sephora and Ulta, has named Beverly Parsons as COO.

September 21, 2011

Sales of cosmetics and toiletries through alternate channels have soared, growing by nearly $1 billion since 2005, according to consulting and research firm Kline & Co., and more double-digit growth is expected as consumers increasingly opt for the convenience of at-home shopping to meet their beauty needs.

September 12, 2011

Americans spend three to four hours a day in the kitchen, so housewares — particularly kitchenware — can be a key gift category for drug stores.

July 25, 2011


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


June 21, 2011

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

February 18, 2011

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

February 18, 2011

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

February 8, 2010

Advanced Beauty Systems, whose brands include Bodycology, Cantu, Dr. Teal's and Slice of Life, has...

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