September 10, 2015

Prilosec OTC will donate $125,000 to Taste of the NFL on Feb. 6, 2016, the company stated.

August 20, 2015

Marketing efficiency can vary significantly across brands and across channels, according to a recent report analyzing the digestive category conducted by Competitive Promotion Report.

August 20, 2015

Since the launch of Nexium 24HR in May of 2014, the brand has generated approximately $300 million, “making it one of the largest and most successful Rx-to-OTC switches,” Ian Read, Pfizer chairman and CEO, recently told analysts.

August 20, 2015

The big story in the digestives space continues to be the switch and launch of Pfizer’s Nexium 24HR. For the 52 weeks ended June 14, sales of Nexium 24HR across total U.S. multi-outlets reached $278.7 million and are still climbing, according to IRI.

June 30, 2015

Through a combination of social media and a tour of key BBQ festivals across the country, TUMS maintains brand awareness around its fast relief promise. 

June 3, 2015

The Pepcid Tastemakers Restaurant Week will be featured in both New York and Chicago.

March 9, 2015

Infirst Healthcare last week picked up the marketing rights to Mylanta and Mylicon from McNeil Consumer. 

October 23, 2014

The Tummy Co. on Wednesday announced that Arie Luyendyk, Jr. has signed to be a brand ambassador for its Relief OTC Antacid liquid heartburn relief brand.

October 13, 2014

The Tummy Company on Monday announced the formation of a scientific advisory board composed of gastroenterology and pharmaceutical specialists to provide oversight of the new liquid antacid Relief OTC.

October 9, 2014

Pepto-Bismol announced Thursday that Fright Fest at Six Flags will be a little less scary for those who fear stomach upsets.

August 21, 2014

There are a number of growth drivers across the digestives space, starting with the biggest proton-pump inhibitor to make its way from behind the pharmacy bench to over-the-counter aisles since the original “Purple Pill” was switched in 2003.

August 20, 2014

Thanks in part to the launch of Alka-Seltzer Fruit Chews in May of last year, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category.

August 20, 2014

Pfizer successfully switched Nexium to over-the-counter in late May, and with that brought a $6 billion book of prescription business to antacid aisles, according to IMS Health data compiled over 2012.

August 14, 2014

Procter & Gamble on Thursday announced it has teamed up with NFL Hall of Famer Dan Hampton to close out the Zero Burn Summer Barbeque Event Tour by making its way to the Chicago Air and Water Show on Aug. 17.

August 14, 2014

Tummy Co. recently launched a fast-acting liquid antacid in a shot format called Relief OTC, the company announced Wednesday.

July 10, 2014

Alliance Labs on Wednesday announced the launch of DocuSol Kids, a non-irritating constipation solution. 

July 7, 2014

In honor of Breast Cancer Awareness Month, Psi Bands on Monday formed a charitable partnership with the National Breast Cancer Foundation, which provides help to those affected by breast cancer through early detection, education and support services.

July 2, 2014

This Fourth of July, Prilosec OTC is paying tribute to the troops and thanking those who support this country by helping to bring back Fort Bragg’s Independence Day fireworks and celebration.

May 27, 2014

Pfizer on Tuesday announced the introduction in the United States of over-the-counter Nexium 24HR, making the "Purple Pill" available for the treatment of frequent heartburn in adults.

May 23, 2014

How do you spell relief? Chattem on Thursday announced it is revitalizing the venerable Rolaids ad campaign that suggests relief is spelled "R-O-L-A-I-D-S" with a spelling bee challenge.The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online on the Rolaids Facebook page.

May 22, 2014

Procter & Gamble is ready to fire up the grill and bring Prilosec OTC "Zero Burn Barbeque Events" to some of the hottest celebrations this summer, the company announced Thursday.

May 20, 2014

On May 23, two-time Indy 500 winner Arie Luyendyk and his son Arie Luyendyk, Jr. will introduce fans to a new form of heartburn relief as the official ambassadors for Relief OTC, a fast-acting liquid antacid, Tummy Co. announced Friday.

May 13, 2014

Sea-Band recently expanded its line of drug-free nausea products with the introduction of Sea-Band Mama.

May 6, 2014

Pfizer's Nexium 24HR will launch May 27, Pfizer reported in a conference call Monday.